Piper & Scoot was started by Nate and Kylee Middleton. They started off by selling used clothes on Instagram and then they used that money to bootstrap their way to where they are today! Piper and Scoot sells exclusively online and ships worldwide.
Like many start ups they have had their share of difficulties, unfortunately one of the major difficulties they have had is untruthful competitors who have stolen their clothing lines, blogger contacts, and some have gone after them personally, etc.. This has taught them a lot of patience. All you can do is hope that eventually they will stop or that somehow people will see that they are not being genuine. Kylee has learned that more than striving for sales, she should strive for customer loyalty. "Since there isn't much that is proprietary about what we do as a company, that doesn't mean I can't set my company apart by the way I market and use my voice to capture customers."
Another difficulty they have had to overcome is keeping enough inventory in stock. They have learned how to better estimate how much stock they can handle as they have been in the business longer. It has come down to a lot of trial and error, but going into their second year of business, "I would say we have really worked hard to improve upon this."
"If I could give one tip for entrepreneurs, I would say to set a goal and stick to it. I didn't originally start Piper & Scoot thinking it would be a big deal one day--a big deal meaning it can employ both me and my husband (that's a big deal to me!)--so I didn't have a solid goal in mind. But as my husband and I have set goals, I have seen our company really start to take off. It takes a lot of perseverance and there were tons of times that I thought about just liquidating all my inventory and hitting the road, but I am glad I didn't. I couldn't see the potential that Piper & Scoot had at the beginning and I hope it continues to grow, but its not without a lot of hard work, which can sometimes be super annoying when you feel like its all you ever do."
"If there was anything I could have changed in my journey thus far as an entrepreneur, I wouldn't have let the copycats get to me. They were just wasting my time and setting my company back. I had a hard time separating my emotions from my work, but now I feel like I've learned to channel my passion into something that actually helps me achieve my goals."
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